Job Description

Description

Position at loanDepot

Position Summary: 

Responsible for leading the strategic coordination and execution of fully integrated, cross-channel marketing campaigns within the mortgage and financial services space. This role serves as the central hub for campaign strategy and execution, ensuring each initiative is aligned with business goals such as lead generation, application lift, retention, or cross-sell. This position ensures the performance of all duties in accordance with the company’s policies and procedures, all U.S. state and federal laws and regulations, wherein the company operates.

Responsibilities:

• Aligns efforts across key marketing touchpoints—email, paid media, direct mail, SMS, landing pages, and CRM workflows—to drive high-intent consumer engagement and conversion.
• Manages complex, cross-functional marketing initiatives involving multiple stakeholders, tight deadlines, and evolving priorities. Successfully navigates internal teams, manages approvals, and keeps others aligned and accountable throughout the campaign lifecycle.
• Serves as the central point of contact and project owner for assigned marketing campaigns, ensuring alignment across all involved departments and functions.
• Builds and manages timelines, workflows, and dependencies from concept to deployment. Drives accountability and transparency throughout the campaign lifecycle.
• Synthesizes complex requirements into clear campaign briefs, communicates effectively with stakeholders at all levels, and presents updates, results, and recommendations with confidence.
• Works closely with creative, data, compliance, and channel teams to ensure unified messaging, targeting, and delivery across all mediums.
• Creates and maintains the campaign brief, ensuring clarity in objectives, audience segments, value propositions, and success metrics.
• Proactively tracks campaign progress, identify blockers, and facilitate quick resolutions to keep timelines on track.
• Partners with analytics teams to monitor campaign KPIs, assess performance, and recommend optimizations.

Requirements:

• Bachelor’s Degree in public relations, communications, marketing, or equivalent preferred and minimum of four (4) + years’ experience working in campaign management, integrated.
• Experience driving full lifecycle execution of multi-channel campaigns—from strategy and planning to launch and optimization—with a proven track record of delivering measurable results.
• Experience using key marketing and project management tools, including Salesforce Marketing Cloud, Braze, Slack, Microsoft Teams, Zoom, and other CRM and automation platforms.
• Experience working in fast-paced, deadline-driven environments within highly regulated industries such as mortgage lending, consumer finance, or fintech, ensuring compliance and responsiveness to market changes.

Why work for #teamloanDepot:

• Aggressive compensation package based on experience and skill set.
• Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.
• Work with other passionate, purposeful, and customer-centric people.
• Extensive internal growth and professional development opportunities including tuition reimbursement.
• Comprehensive benefits package including Medical/Dental/Vision.
• Wellness program to support both mental and physical health.
• Generous paid time off for both exempt and non-exempt positions.

About loanDepot:

loanDepot (NYSE: LDI) is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster, and less stressful to purchase or refinance a home. Today, as the nation's second largest non-bank retail mortgage lender, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional, and national philanthropic efforts.

Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay for this role is between $60,000 and $104,500. Your base pay will depend on multiple individualized factors, including your job-related knowledge/skills, qualifications, experience, and market location.  

We are an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

Job Tags

Similar Jobs