Job Description

Job Title: Marketing Communications Specialist

Department: Marketing

Reports To: Marketing Manager

Location: In-office

Employment Type: Full-Time

About the Role

FASTer Way to Fat Loss is seeking a detail-oriented and performance-driven Marketing Communications Specialist to support our high-impact Marketing Team. In this role, you will assist in executing day-to-day communication initiatives, including building, scheduling, and optimizing email and SMS campaigns for our client, coach, and affiliate audiences.

The ideal candidate is proficient in HubSpot, highly attentive to segmentation accuracy, and comfortable working in a fast-paced, deadline-driven environment.

You'll contribute to delivering consistent, on-brand messaging across all outbound touchpoints-partnering closely with copywriters, designers, and marketers to ensure campaigns are executed accurately and on schedule.

Key Responsibilities

Email & SMS Deployment

• Build, test, and schedule all outbound email and SMS communications in HubSpot & SalesMsg
• Follow QA processes for every campaign, including link validation, testing, and approval before deploying
• Ensure all messages meet the brand's formatting, logic, and personalization standards

Automation & Workflow Management

• Build and maintain Asana workflows for onboarding, lead nurture, and lifecycle campaigns
• Manage audience list creation, exclusions, and logic to ensure precise targeting
• Coordinate automation updates and campaign flow with the Marketing Manager and Marketing team

Reporting & Optimization

• Deliver regular reporting on email and SMS performance including opens, clicks, conversions, and unsubscribes
• Assist with A/B testing, provide tactical insights, and contribute recommendations to improve campaign outcomes

Cross-Team Execution Support

• Sync with the Marketing Manager to align on message priority, timing, and deployment queue
• Partner with designers, copywriters, and marketing owners to load and schedule campaigns with accuracy
• Support communications for affiliates, internal coach comms, and challenge-based sends

Requirements

• 2–4 years experience in email marketing, communications, or lifecycle marketing
• Proven HubSpot expertise (building, deploying, list management, workflow automation)
• Proficient in Asana or comparable workflow management platforms
• Exceptional attention to detail and strong organizational skills
• Understanding of email and SMS compliance best practices (CAN-SPAM, TCPA)
• Experience managing large audience segments and dynamic personalization
• Strong communication skills and comfort working in fast-paced marketing environments

Preferred Qualifications

• Experience in health, wellness, fitness, or digital subscription-based businesses
• Familiarity with Slack or similar communication tools
• HTML/CSS familiarity for formatting and troubleshooting emails

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