Job Description

Pay Range: 130k-160k

Job Description

The Marketing Director will be responsible for planning, implementing, and managing marketing campaigns and initiatives to promote the company’s products and services. This role requires a strategic thinker with a strong background in marketing, exceptional project management skills, and the ability to drive impactful results. The ideal candidate will have a strong background in strategic marketing management, demand generation, marketing reporting & operations, and field marketing.

Key Job Responsibilities:

• Develop and execute comprehensive marketing strategies and plans to achieve business objectives and drive market growth
• Conduct market research and competitive analysis to identify trends, opportunities, and customer needs
• Define target markets and develop segment-specific strategies to effectively reach and engage audiences
• Plan, implement, and oversee multi-channel marketing campaigns, including digital, print, social media, and events
• Lead, mentor, and support the marketing team, fostering a collaborative and high-performance work environment
• Coordinate with other departments to align marketing efforts with company goals and strategies
• Collaborate with internal teams and external agencies to create compelling content and promotional materials
• Create and collaborate on the creation of product collateral, website, press releases and other written marketing content
• Monitor campaign performance, analyze data, and make data-driven adjustments to optimize results Develop and maintain the company’s brand identity and ensure consistency across all marketing channels and materials
• Create and manage brand guidelines, messaging, and visual elements to enhance brand recognition and reputation
• Work closely with product teams to develop marketing strategies and go-to-market plans for new and existing products and services
• Create and execute product launch plans, including promotional activities, messaging, and sales support materials
• Develop strategies to increase customer engagement, satisfaction, and retention through targeted marketing initiatives
• Implement customer feedback mechanisms and analyze insights to improve marketing efforts and customer experiences
• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI
• Track and report on marketing expenditures, performance metrics, and campaign effectiveness
• Track and analyze key marketing metrics and performance indicators to assess the effectiveness of marketing activities
• Prepare and present regular reports on marketing performance, insights, and recommendations to senior management
• Develop and manage relationships with external partners, agencies, and vendors to enhance marketing efforts and drive results
• Negotiate contracts and oversee the execution of marketing partnerships and sponsorships

Required Skills/Abilities:

• Strong understanding of marketing principles, strategies, and best practices
• Excellent project management, organizational, and analytical skills
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
• Excellent leadership, communication, and interpersonal skills
• Experience with marketing technical products or background in technology
• Proficiency in marketing software and tools, including CRM systems, analytics platforms, and design software
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Proven success in building and managing high-performing marketing teams
• Strategic thinker with a results-oriented mindset

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