Job Description

We’re looking for a strategic, creative, and community-obsessed Social Media Manager to own our social presence across Instagram, TikTok, YouTube, and Discord. This role goes beyond just posting—it’s about leading our social storytelling, overseeing community engagement, and ensuring our content reflects the depth, voice, and energy of the Buffbunny brand.

You’ll work closely with the Creative Director, content producers, and influencer/affiliate teams to concept and execute content that feels fresh, bold, and deeply connected to our audience. You’ll also manage and mentor our Community Manager, ensuring authentic, real-time engagement that builds loyalty and drives growth.

Key Responsibilities

1. Social Media Strategy & Execution

• Own and execute platform-specific strategies across Instagram, TikTok, YouTube, and Discord
• Align social content with brand story, new product launches, seasonal campaigns
• Lead ongoing optimization of formats, posting cadence, and engagement tactics to boost visibility and conversions
• Stay ahead of trends, platform shifts, and cultural conversations to position Buffbunny as a top-tier social brand

2. Content Creation & Creative Direction

• Partner with the Creative Director, graphic designers, videographers, and photographers to bring brand stories to life
• Be hands-on in content creation directly—concepting, scripting, filming, and editing as needed
• Ensure all content is authentic, high-quality, and aligned with brand voice and aesthetic
• Collaborate with models, influencers, and ambassadors to create authentic, audience-first content

3. Community Engagement & Growth

• Oversee and mentor the Community Manager, ensuring all social channels maintain high engagement and real-time responses.
• Cultivate a positive, inclusive, and energetic tone across every customer touchpoint
• Monitor and guide Discord discussions, helping the channel thrive as a hub for brand fans and affiliates
• Lead engagement initiatives including polls, challenges, Q&As, live events, and affiliate-driven content

4. Influencer & Affiliate Integration

• Incorporate affiliates, influencers, and athletes into social content, ensuring their participation feels natural and impactful
• Collaborate with the Affiliate Manager to maximize influencer-led content for social growth and sales conversions
• Identify, vet, and nurture new creator relationships who align with Buffbunny’s voice and values

5. Social Media Analytics & Performance Tracking

• Track and report on KPIs including reach, engagement, growth, video views, link clicks, and conversion rates
• Use data to drive decision-making, run experiments, and continuously improve content performance
• Present insights and strategic recommendations to leadership

Background:

• 3+ years experience leading high-performing social media accounts (preferably in DTC, fashion, wellness, or fitness)
• Proven ability to grow audience engagement, build community, and support revenue goals through content
• Confident content creator—comfortable with basic filming, editing, scripting, and writing
• Deep expertise in Instagram, TikTok, YouTube, and Discord engagement strategies.
• Strong grasp of UGC, influencer content, affiliate strategies, and community engagement best practices
• Strong project management skills with the ability to juggle multiple tasks in a fast-paced, high-pressure environment
• Excellent communication and leadership skills—able to collaborate across creative, marketing, and influencer teams.
• A pulse on pop culture, viral trends, and emerging voices in fitness and fashion
• Personal connection to fitness, strength training, or athletic lifestyle

Why Join Buffbunny Collection?

• Be part of a women-led brand that empowers and uplifts women in the fitness and activewear industry.
• Lead and innovate social media strategies that directly impact a fast-growing global community.
• Work in a collaborative, fast-paced, and high-energy environment.
• Get hands-on experience with content creation, influencer marketing, and digital storytelling.
• Competitive salary, growth opportunities, and an inspiring work culture centered around creativity and impact.

About Buffbunny Collection:

Buffbunny Collection is a female-owned, female-led athletic apparel brand built on empowerment, authenticity, and community. With every launch, campaign, and connection point, we strive to inspire women to embrace their strength—inside and out. We’re more than a brand; we’re a movement. And we’re looking for a social-first storyteller and strategist to help us lead the conversation and grow our presence across key platforms.

Apply now and you will be contacted ASAP.

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